Friday, June 19, 2009

Auto-Tune, We Hardly Knew Thee

Here lies Antares Auto-Tune
born 1998 ("Believe" by Cher)
died 2009 ("Death of Auto-Tune" by Jay-Z)

In case you haven't heard yet, Jay-Z has proclaimed the "Death of Auto-Tune." Just about a year ago, I talked about how Kanye was releasing a new single with no rapping on it, just him singing with the help of Auto-Tune. (That track was, of course, "Love Lockdown," the first single from his all-Auto-Tune album 808s & Heartbreak.) Evidently, however, this is a bandwagon that Jay-Z isn't interested in jumping on. The track isn't exactly classic Jay-Z, but I do particularly like the hilariously out-of-tune (and therefore obviously un-Auto-Tuned) "Na na na na, hey, hey, hey, good-bye!" that functions as the chorus. Also, this chorus is evidently sung by Kanye himself, which perhaps gives a hint as to what 808s & Heartbreak would have sounded like without Auto-Tune.

Now, so my question is: if this is really the death of Auto-Tune, when will it become ironically cool again (like, for example, the TR-808 drum machine)?

Anyway, SFJ has a good little article on Auto-Tune for those not familiar with it. I'll quote him to give at least one possible reason why Auto-Tune may be on the way out: "You can only feel so bad for a robot."

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